About
How often does an artist pass the time daydreaming, playfully basking in a plethora of accumulated ideas for their next big creative work, only to sit down in their studio and find themselves IDEALESS. It’s akin to that phenomenon in which someone asks you to name a favorite movie and suddenly you cannot name one single movie you have ever seen.
After experiencing this creative block many times, I decided to make it a part of my work. I had wanted to start a clothing brand for years, but when it came time to come up with a name, I was stumped. So, I decided to use my lack of ideas as my idea; I named my brand Idealess.
There is a line between recognition and abstraction, and my work often rests squarely on that line. I begin each of my pieces with recognizable settings or objects, icons of the everyday. This could be a desert scene seen outside the window, a “Bike Route” sign passed on the road, or simply a soda can discovered in the fridge. I photograph or illustrate the object, then contemplate how it would look if it were a vibrant color, or if it were warped, or if it were simply placed in empty space. How does its new reality change the meaning of the object, and how does the new meaning of the object change reality?
The object may retain the essential qualities which make it iconic or recognizable, but I seek to create space for the viewer to ‘fill in the blanks’ and use their own imaginations to give the piece personal meaning. I think there is something incredibly special about silently shaking hands with a piece of art and making this connection.